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Casa Martini Discovery Tour

Casa Martini Discovery Tour

PRODUCT PRICE: £0.00

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Product details - You can explore the storied history of martini rossi — and how the brand became a globally recognized symbol of italian culture — at the center’s galleria mondo martini, home of the brand’s historical archive. The gallery tells the martini story via a collection of several hundred artifacts and documents, including materials from the company’s numerous promotional initiatives.the extensive collection includes memorabilia from martini rossi’s artist commissioned posters, commercials, athletic sponsorships, and contributions to the areas of music and literature, each detailing the publicity efforts that helped to develop the company into a globally prominent brand. Galleria mondo martini pairs these items with engaging multimedia displays to create an interactive exploration of the brand’s inception and development.the brand’s history dates back to 1863, when skilled salesman and entrepreneur alessandro martini joined forces with expert herbalist and liqueur mastermind luigi rossi. Supported by their trustworthy accountant, teofilo sola, the partners built their brand on the motto “volere é potere” — “where there’s a will there’s a way” — and this guiding phrase is immortalized at the entrance to casa martini.the modular design is an invitation to understand and experience all aspects of wine making and the art of mixology – cultural, artisanal and technical. naturally, casa martini is also the perfect place to enjoy a drink. You can sip the brand’s beverages in the casa martini lounge, and should you want to bring products home, you can pay a visit to the martini store and bookshop. The casa martini store offers a complete selection of martini rossi products, as well as memorabilia and souvenirs from both martini and martini racing. Many of the collectibles featured here are not available anywhere else in the world. 

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Casa Martini Discovery Tour

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